Finding the right message can be tricky . .
Friday, October 10th, 2008I wanted to add a little about the HIV Stops With Me campaign
There is lot to like about that US-based campaign (you can check it out here: http://www.hivstopswithme.org/about.aspx?t=EN&l=home) . It’s an interesting one too because it’s purpose, like ours, is to address stigma and also “to acknowledge the powerful role that people who are positive have in ending the epidemic.” So it features HIV positive men talking about their lives and their commitment to HIV prevention. Sound familiar? Gotta love that!
But I’m not sure that slogan sends quite the right message about that tricky subject, responsibility, a word, by the way which I’ll use, even though I’m wary that it’s loaded. Few would deny that we positive folks have an important role in stopping the spread of HIV. But so do negative guys. If there is responsibility, its shared, right? The implication that it’s the burden of the HIV positive guy alone to stop HIV - HIV Stops with Me - seems to discount the role of anyone else. And that doesn’t sit all that well with me.
It’s my experience that HIV positive and HIV negative guys often have a different slant on issues like this.
In any event, am I being too sensitive to the nuances of the English language? It’s easy to overanalyse . That slogan is undeniable punchy, makes you think and is potentially inspirational. It’s just that I wish they had been a little more inclusive - of everyone.
Thoughts anyone?


